LED strip market status

▲ LED lights
In the current lighting market, LED lights are widely used in urban night scene and interior decoration because of their energy saving and decoration. With its significant energy-saving advantages, LED lighting products are gradually replacing traditional lighting methods. The increase in government subsidies and the market's in-depth understanding of LED products have further promoted the rapid growth of LED lighting output. Among them, LED lights as an important part of decorative lighting, not only inherited the energy-saving characteristics of LED products, but also because of its decorative and aesthetic nature in the city night has been widely used.

▲ Market price reduction trend
However, with the maturity of the product process and the decline in the price of raw materials, the price of LED lights has fallen, especially the e-commerce platform. According to statistics from the High-tech LED Industry Research Institute, from 2010 to 2013, the average annual price reduction of LED indoor lighting products in China exceeded 20%. As an important part of landscape lighting and indoor lighting, LED lights have not been spared the wave of price cuts. The reporter found in the LED lighting stores in Shenzhen Huaqiang North and other places that the price of LED strips on the market is generally low, and even the price of some products is lower than 30 yuan/meter. In the world of Huaqiang North LED, some businesses can even sell products at a price of less than 10 yuan/meter. In addition, on the e-commerce platform, this price reduction trend is more obvious. For example, the sales-leading edlang 3528 patch light bar on Taobao costs only 3.5 yuan/meter and is free of freight.

▲ Market competition and sales channels
Despite this, LED lights occupy an indispensable position in the urban landscape and interior decoration, but the low access to the industry has caused quality and price shocks. Due to the compression of profit margins, many established companies are beginning to consider exiting the market. In fact, in the entire LED lighting system, the price reduction of LED strips is indeed large. Looking back on the market situation a few years ago, LED strips are still more expensive products, and the cheapest ones cost 40 to 50 yuan per meter. However, after several years of falling prices, the price of LED lights is now no different from the "cabbage price. In addition, the main sales channel of LED lights is not terminal circulation, but engineering and wholesale. Although Philips, NVC Lighting, Opal and other first-line brands have significant advantages in terminal circulation channels, their performance in the LED light market is not outstanding.